Monday, March 28, 2011

Native American Motifs

Golden State Warriors

The team was first established in 1946, as the Philadelphia Warriors, in Philadelphia, Pennsylvania, where the franchise won the championship in the inaugural season of the Basketball Association of America (BAA), the league that would eventually become the National Basketball Association.






Logo History

1946–1962: The Warriors were founded in Philadelphia, Pennsylvania in 1946 as the Philadelphia Warriors, a charter member of the Basketball Association of America.

In 1962, Franklin Mieuli purchased the majority shares of the team and relocated the franchise to the San Francisco Bay Area, renaming them the San Francisco Warriors. The Warriors changed their name to the Golden State Warriors for the 1971-72 seasons.

1987–1997: Change the logo
1997–2004: Change the logo
2010: New logo





Logo Concept:

The Warriors’ new primary logo salutes the team’s Bay Area past and links to the exciting prospects of the organization’s future. A silhouette of the yet-to-be-completed Eastern Span of the Bay Bridge is the focal point of the design and a direct spin-off of “The City” logo, one of the most popular emblems in the history of professional sports. Depth was added to the circular band portion of the logo – taken directly from the original model – to provide a modern customisation of the graphic design. The simple, yet sleek, design of the Warriors new logo is the result of an 18-month creative and marketing collaboration between the Warriors, the National Basketball Association and adidas – the official outfitter of the NBA. Then, the design a new look that was clean and traditional in that same spirit.



















Motifs
In the 1946 -1962, the Philadelphia is a Warriors font of the term. 
In 1962, Franklin Mieuli purchased the majority shares of the team and relocated the franchise to the San Francisco Bay Area, renaming them the San Francisco Warriors. The Warriors changed their name to the Golden State Warriors for the 1971–72 seasons.

I think the new logo isn’t a good logo. It is because the logo isn’t enough to show the person that is a basketball team logo. But I just think the logo should a strong concept. But the logo has eye touching.

Link:

http://en.wikipedia.org/wiki/Golden_State_Warriors
 http://www.nba.com/warriors/news/warriors_unveil_new_logo_061710.html

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